WHY DOES IT FEEL HARDER TO FOCUS, SPEAK, AND ACT WHEN YOU GENUINELY CARE ABOUT THE OUTCOME?

Whether you’re trying to flirt with someone you like, apply for a better job, or grow your business, you have a choice not to lose control of your attention when it matters most

DO YOU LOSE FOCUS WHEN:

You’re excited about a date and it’s nothing like you expected
Your boss calls you into their office for a performance review
You’re about to walk on stage to speak in front of your peers
You’re struggling to promote a new product
You have to message first on a dating app
You’re thinking about leaving a long-term partner
You have to fire someone you care about
You’re about to ask an executive for a promotion
You’re waiting to be called into an important interview
You’re about to put yourself out there in any high-stakes situation

WHAT’S PULLING AT YOUR ATTENTION IN THESE SITUATIONS?

SELF-CONSCIOUSNESS

You can’t focus when you’re overly aware of how you look or how you’re coming across

SELF-EVALUATION

You can’t focus when you’re criticizing yourself or comparing yourself to people

SELF-DOUBT

You can’t focus when you’re questioning yourself or worried about your abilities

SELF-DISTRACTIONS ARE CAUSED
BY SELF-AMPLIFICATION

Self-amplification is an automatic mental response that turns your attention inward, creating self-distractions that disrupt your ability to focus, engage, and take action

SELF-AMPLIFICATION HIJACKS YOUR ATTENTION, EMOTIONAL STATE, AND MOMENTUM

When your attention turns inward, you stop seeing the people, circumstances, and opportunities in front of you clearly and focus on unhelpful self-distractions instead

Over time, this pattern quietly disrupts your ability to stay engaged and make progress toward what you actually care about

CATCH > SORT > CHOOSE REDUCES SELF-AMPLIFICATION AND SELF-DISTRACTIONS

Whether you want to build a relationship, switch careers, or grow your business, reducing self-amplification increases your ability to focus and stay engaged as you work toward the outcome you want

Catch > Sort > Choose shows you how to catch self-amplification in real time, sort it from the situation in front of you, and choose where to focus your attention, resulting in fewer self-distractions and more consistent progress with less friction and hesitation

REDUCING SELF-AMPLIFICATION HELPS YOU
FOCUS WHEN YOU’RE:

Stranded on a bad first date
Interviewing for a bigger role
Struggling to promote a new product
Pitching your ideas to higher-ups
Selling your new product or service
Walking into a new social circle
Networking at a busy event
Promoting yourself on social media
Looking for your next customers
Doing anything ambitious

MANAGING YOUR ATTENTION SHOULD FEEL SIMPLER, NOT HARDER

Catch > Sort > Choose reduces mental clutter, eliminates distractions, and makes it easier to maintain focus in the moment

HOW TO APPLY CATCH > SORT > CHOOSE

 Open our training guide and get our weekly exercises

WHAT HAPPENS NEXT:

*Each exercise takes 3 minutes or less

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Catch > Sort > Choose was developed and refined with thousands of ambitious employees, executives, athletes, educators, creatives, and college students

If this page made something click, you are exactly who this is for

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